God: allowed it…
John 19:19 (KJV) “And Pilate wrote a title, and put it on the cross. And the writing was Jesus Of Nazareth The King Of The Jews.”
In this life we walk into many situations where people don’t know us, but they judge our actions, our faces, our body language, what we look like: they make a determination of who they think we are from what they perceive.
Never mind that we might not have said a word, but the image impacts and that can be scary at times; it might be good also.
Much the same for Jesus our Savior; they decided that He needed to die because they were threatened; but ultimately at His death, they named Him who they thought He was and in this instance, they got it right.
What branding are you facing because of what you stand for; is it worth the effort you forth? My friend if it is in the name of Jesus, then it is worth all the effort.